Brand Guidelines
The Agentic Builders brand.
Logos, colors and typography for a consistent visual identity.
Logo
Use the combined icon and wordmark whenever space allows. Pick the variant with the strongest contrast against its background.
Icon only
Use for favicons, avatars, and tight spaces where the wordmark won't fit.
Colors
Use these three colors as the foundation of the visual identity. Select a swatch to copy its hex color code.
Shades
Lighter and darker versions of brand orange for backgrounds, labels and button states. Higher shade numbers are darker; lower numbers are lighter.
Typography
Use Urbanist for headings and Inter for body text and interface labels.
An early-stage venture fund for agent-native products: products AI agents use and tools for building agent products.
Buttons & links
Use white text on dark orange (#B03502) for primary buttons. Use a dark orange outline for secondary buttons and underline links within text.
Status badges
For labels, product states, and tagging.
Usage rules
Small choices compound. Follow these to keep the mark consistent.
Do
- Use the horizontal combination of icon and wordmark
- Maintain clear contrast against the background
- Keep generous clear space around the mark
- Use SVG files for any size above 32px
Don't
- Use the text-only wordmark without the icon
- Stack vertically, rotate, or stretch the logo
- Add gradients, strokes, or shadows
- Place the logo on backgrounds with insufficient contrast
Downloads
Download SVG files for graphics that stay sharp at any size, or PNG files for documents and presentations.
Need something else? Email [email protected].