Brand Guidelines
The Agentic Builders brand.
How we look, sound, and show up — so we stay recognizable everywhere.
Logo
Use the full lockup whenever space allows. Pick the variant with the strongest contrast against its background.
Icon only
Use for favicons, avatars, and tight spaces where the wordmark won't fit.
Colors
Three primary colors cover ~80% of our design surface. Click any swatch to copy its hex.
Shades
An extended palette for flexibility across states, badges, and backgrounds.
Typography
Urbanist for display. Inter for body. Keep the pairing — it's what makes us look like us.
Agentic Builders backs founders building AI-native companies from the earliest stage. We focus on autonomous agents that deliver 10-100x effectiveness improvements — not dashboards, not copilots, but systems that replace entire workflows.
Buttons & links
White on color-600 for primary actions. Outlined color-600 for secondary. Underlined for inline links.
Status badges
For labels, product states, and tagging.
Usage rules
Small choices compound. Follow these to keep the mark consistent.
Do
- Use the horizontal icon + wordmark lockup
- Maintain clear contrast against the background
- Keep generous clear space around the mark
- Use SVG files for any size above 32px
Don't
- Use the text-only wordmark without the icon
- Stack vertically, rotate, or stretch the logo
- Add gradients, strokes, or shadows
- Place the logo on illegible backgrounds
Downloads
Grab the assets you need. SVG scales cleanly; PNG is ready for raster workflows.
Need something else? Email [email protected].